Essence
reader profile
Rate Base: 1,078,000
Readership: 7,066,000
Frequency: 12x
Median Age (years): 44
Median HHI: $50,576
Men: 3%? Women: 97%

ESSENCE is the premier lifestyle, fashion and beauty brand for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant, modern design, ESSENCE is the definitive voice of today’s dynamic African-American woman. After more than 38-years, ESSENCE continues to connect with each reader.

The ESSENCE Showcase is an impressive advertising section that delivers your advertising message to a vital consumer audience – style and fashion conscious African-American women. Advertise in the ESSENCE Showcase and your offer will be seen by engaged readers with increasing purchasing power.

  • 2019 Editorial Calendar

    IssueCloseOn SaleEditorial
    Jan/Feb11/01/1912/20/19Innovation & Wellness
    March/April12/27/1902/24/20Spring Style & Travel
    May/June02/28/2004/17/2050th Anniversary
    July/August05/01/2006/19/20Essence Festival
    Sept/Oct07/03/2008/21/20Fall Global Fashion
    Nov/Dec09/04/2010/23/20Holidays
  • 2019 Rates

    Full Page$32,260$31,060$30,250$29,050$28,150
    Half Page$16,800$16,296$15,807$15,332$14,872
    Quarter Page$8,800$8,536$8,729$8,031$7,790
    Eighth Page$4,600$4,462$4,328$4,198$4,072
  • Ad Specs

    SizeWidthxHeight
    Full Page6 7/8″x9 3/8″
    Half Page?(H)6 7/8″x4 5/8″
    Half Page?(V)3 3/8″x9 3/8″
    3 Eighths3 3/8″x7″
    Quarter Page3 3/8″x4 5/8″
    Eighth Page3 3/8″x2 1/4″
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